Culture Venture is a small creative enterprise that makes big creative ideas work. Established in 2018, Culture Venture is Malta’s leading firm in consultancy and training for the cultural and creative sectors. Culture Venture champions the arts and works with artists, arts organisations and creative professionals to develop their creative ideas into successful ventures.

Through an extensive international network of cultural experts, Culture Venture provides bespoke services specialised in the strategic development of the cultural and creative sectors for governments, cities and agencies. Culture Venture also runs the arts production company Udjenza, taking over the artistic aspects that the company handled until 2020. Culture Venture operates from the Creative Incubator. 


Since 2018, Culture Venture has worked across all continents with a client portfolio ranging from large scale international organisations such as the International Federation of Arts Councils and Cultural Agencies based in Australia, Ministries and National Cultural Agencies such as the Ministries of Culture in Malta, Ukraine and Georgia and NGOs such as Living Arts International in Cambodia and the European Cultural Foundation in Amsterdam. Its training portfolio includes skills development in cultural leadership, cultural management and cultural production. To diversify the portfolio resulting from the challenges of the pandemic, a new arts production brand called Udjenza was launched in October 2020. In March 2022, Culture Venture launched the Creative Incubator, a co-working project development space in Żurrieq, Malta.

Who We Are


Toni Attard

Founder & Director

After more than a decade leading numerous cultural projects, establishing 10 public arts funding programmes and creating strategies for the cultural and creative sectors within the public sector in Malta, Toni embarked on setting up his own creative enterprise. He was the first Director of Strategy at Arts Council Malta and was responsible for the leadership of the strategy team that created and developed the Council’s Create 2020 strategy. He served as creative economy advisor within the Ministry of Finance, the Economy and Investment to develop a national strategy for the cultural and creative industries in Malta.

He is one of the authors of Malta’s cultural policy, a visiting lecturer in arts management at the University of Malta and the Central Mediterranean Business School, served on numerous EU policy groups and is a regular speaker at international conferences on arts and culture.

He graduated from the University of Malta with an Honours degree in Communications and Theatre Studies. As a Chevening scholar he completed his postgraduate degree in cultural management and policy at Queen Margaret University, Edinburgh.  Toni is a founding member of Opening Doors, an NGO for the artistic development of adults with learning disabilities. He is also an actor and theatre director and served as Festival Director of ZiguZajg international festival for children and young people for 4 editions until 2015 and artistic director of EuroPride 2023. Toni is a co-founder and board member of the Cultural Policy Designers Network – a Europe-wide network for independent cultural experts. He chaired the International Programming Advisory Committee of the 8th World Summit of Arts & Culture. In 2023, Toni was appointed by the European Commission as a member of the monitoring and evaluation of the European Capitals of Culture.


Events and Operations Manager

Laureen is the Operations and Events Manager at Culture Venture and Udjenza. With over 15 years of experience in Wedding and Event planning in tourism, she is dedicated to organizing and being organized in all that she does.

As an Events Manager, she manages your event and makes sure that all is done promptly. Whilst you enjoy your event, she will be the one at the back making sure that everything is executed as per plan.

Outside her work, she loves playing tennis, listening to music, dancing, and running after her little one, because she needs to keep fit somehow! She also loves traveling and is a huge foodie so, if you have a new recipe make sure to pass it on to her because she likes being hands-on in the kitchen, as long as she’s not making macarons, in that case you can keep that recipe to yourself!


Valerie Visanich


Valerie Visanich, PhD, is a Senior lecturer at the Department of Sociology, at the University of Malta. Her research interests are within the fields of the sociology of the arts, visual sociology and cultural policy. She is a co-editor (with Victoria Alexander and Christopher Mathieu), of the book series The Sociology and Management of the Arts (Routledge). Currently, she is a board member of the European Sociological Association, Research Network Sociology of Art (RN02) and had previously occupied the position of a chairperson between 2017-2019, within this European research network. Her forthcoming publication (September 2022) is a co-edited book entitled Accomplishing Cultural Policy in Europe: Financing, Governance and Responsiveness (Routledge). Other publications include her monograph entitled Education, Individualization and Neoliberalism: Youth in Southern Europe (Bloomsbury). Locally, she was the lead researcher in various tendered national projects, including the ‘Strategy for Culture for all Regions in Malta and Gozo’ as well co-authored the recent National Cultural Policy in Malta 2021.

Dr. Visanich is lead researcher and consultant on most of our projects. 




The Creative Incubator is your one stop shop for creative collaboration and the latest brain child of Culture Venture.

Launched by Culture Venture, this colourful space aims to be an inspiring hub for independent creatives who are in search of a space to cultivate their own ideas and develop them into full blown artistic projects. With a fully equipped office, strategy room, workshop space and break out area, the Creative Incubator can transform into the ideal environment for any sort of creative enterprise.

Rest assured that our team will make sure to make you feel at home and at liberty to work as comfortably as possible to ensure that today’s ideas become tomorrow’s reality. Rates for independent collaborators start from just €15.00 – for more information please make sure to email info@cultureventure.org or call +356 27072866

The Creative Incubator can be found at: https://bit.ly/3NIcKbK

Address: 203, Independence Avenue, Zurrieq

Clients & Partners 

Al-Harah Theatre, Arts Council Malta, Barumbara Collective, Cendana, Cultural Policy Designers Network, Culture Ministry Georgia, Creative Business Network, Creativity Lab Estonia, Creative Armenia, Culture Hint, Esplora, EU4PAR, European Culture Foundation, European Commission, Kulturanova Croatia, Living Arts International, International Federation of Arts Council and Cultural Agencies, M3 Business Framework, Malta Enterprise, Malta Philharmonic Orchestra, Malta Tourism Authority, Mdina International, Ministry for Culture, Malta, Ministry for Culture, Ukraine, Narva 2023, candidate city ECOC, Estonia, National Arts Council of Namibia, On The Move, Pjazza Teatru Rjal, Notarial Archives Foundation, Malta, Tom Fleming Consultants, , Teatru Salesjan, Teatru Malta, Teatru Manoel, University of Malta, Valletta Contemporary

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